Build trust quickly
Make craftsmanship, service areas, and contact details easy to verify.
Case study 001 · Local services
Building a digital front door for Dinaty Fencing.
A bilingual, mobile-first website designed to turn local interest into confident quote requests and give a growing fencing company an online presence worthy of its work.
Visit live website ↗ClientDinaty Fencing
ScopeStrategy, design & development
AudienceEnglish & Spanish
Timeline6 weeks demo
01 / The challenge
Great work in the real world needed a clearer home online.
Dinaty Fencing needed one credible website where homeowners could understand its services, see the quality of completed projects, and request an estimate without friction. The experience also needed to welcome both English- and Spanish-speaking customers.
Reduce quote friction
Guide visitors from a service question to a useful estimate request.
Serve two audiences
Deliver an equally considered experience in English and Spanish.
02 / The approach
A simple path from discovery to a qualified conversation.
Every decision was organized around the homeowner’s most important questions: Can they do my project? Can I trust their work? How do I get a quote?
- 01
Discover
Clarify services, service area, customer questions, bilingual needs, and the actions that matter most.
- 02
Design
Create a confident visual hierarchy with clear service paths, project proof, and prominent calls to action.
- 03
Build
Develop a responsive, accessible site with analytics-ready events and a focused quote form.
- 04
Measure
Establish a baseline, monitor search and lead behavior, then refine the journey using real evidence.
03 / Placeholder impact
What a strong results story could look like.
Use the same comparison window for every figure—ideally the 90 days before launch versus the 90 days after launch—and annotate unusual events such as paid campaigns or seasonality.
Search impressions
More appearances in Google search results.
Website sessions
Growth in visits across all channels.
Quote requests
Qualified submissions in the first 90 days.
Lead conversion
Visitors who completed the quote form.
| Metric | Before launch | After launch | Example change | Source |
|---|---|---|---|---|
| Organic impressions | 1,900 | 5,400 | +184% | Search Console |
| Organic clicks | 74 | 268 | +262% | Search Console |
| Website sessions | 320 | 1,210 | +278% | GA4 |
| Phone calls | 11 | 37 | +236% | Business Profile |
| Quote submissions | 4 | 46 | +1,050% | Form / CRM |
| Average search position | 38.6 | 17.4 | 21.2 positions | Search Console |
04 / Measurement plan
Capture the evidence behind the story.
Record a baseline before launch, preserve screenshots or exports, and report at 30, 60, and 90 days. Separate organic, paid, referral, and direct traffic so the website’s contribution is defensible.
Visitor quality
- Users and sessions
- Engaged sessions
- Source / medium
- Device and location
- Quote conversion rate
Search visibility
- Impressions and clicks
- Click-through rate
- Average position
- Queries and landing pages
- Branded vs. non-branded
Local intent
- Calls and website clicks
- Direction requests
- Profile views
- Search terms
- Photo engagement
Business outcomes
- Qualified quote requests
- Lead source
- Response time
- Close rate
- Revenue influenced
Experience quality
- Core Web Vitals
- Mobile performance
- Form completion errors
- Accessibility issues
- Uptime
The human proof
- Customer feedback
- Sales-team observations
- Common lead questions
- Operational time saved
- Approved testimonial
05 / Client perspective
“The new site finally reflects the quality of our work. Customers arrive more informed, and the quote process feels much easier for everyone.”
Placeholder testimonial — replace with an approved client quote and attribution.
Before publishing
Your case-study checklist.
- Replace every item marked “Demo.”
- Use matching before-and-after date ranges.
- Explain what changed—not only the numbers.
- Document other factors that affected results.
- Get the client’s approval for figures and quotes.
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